Ads that pay for themselves.
Google Ads and Meta Ads campaigns built around one rule: every euro spent must be tracked, measured and tied back to revenue.
Google and Meta, one goal: profit
The rule
Every euro, followed from click to cash.
Most accounts know what they spend. Few know what it brings back. I track the whole path, so budget only goes where it pays.
Search or scroll
Someone searches for what you sell, or discovers it on Instagram.
Click
Your ad shows up at the right moment.
Conversion
A sale or lead, tracked.
Revenue
Tied back to the euro that paid for it.
Where budgets leak
Most accounts pay for clicks that will never buy.
An audit usually finds the same leaks. Fixing them is often the fastest way to improve results, before spending a single extra euro.
Typical example of what an audit uncovers. Proportions vary from one account to another.
The free audit finds your leaks.
I go through your search terms, audiences, creatives, tracking and pages, then send you a clear list of what to fix first and what it is costing you today.
Before / after
Same budget. Very different outcome.
What changes when an account is rebuilt around revenue instead of clicks.
Before
Spending blind- ×Budget spread across everything
- ×Clicks counted, sales unknown
- ×Decisions made on gut feeling
After
Every euro tracked- ✓Budget focused on what sells
- ✓Every sale tied to the ad behind it
- ✓Decisions backed by real data
Illustration of the principle, not the results of a specific client.
What I optimize for
Numbers that pay the bills, not vanity clicks.
Revenue generated for every euro of ad spend.
What a new customer actually costs you.
What that customer is worth over time.
How many visitors become buyers or leads.
ROAS simulator
Is your advertising actually profitable?
Enter your monthly budget and margin. The simulator shows the minimum ROAS you need to break even, and what you keep at your target.
Simplified calculation based on gross margin only, excluding fixed costs.
Services
Google Ads & Meta Ads, done properly.
Google Ads management
Search, Shopping and Performance Max campaigns built and optimized every week. Budget moves away from what doesn't sell and into what does.
Meta Ads (Facebook & Instagram)
Campaigns that create demand with people who don't know you yet. Creatives are tested continuously: winners get the budget, tired ads get replaced.
Account audit
A clear diagnosis of your account: where money leaks, what already works, and a prioritized plan to fix the rest.
Tracking & attribution
GA4, Google tags and the Meta pixel set up properly, so both platforms optimize on the numbers that matter.
Email & retention
Email sequences that turn first buyers into repeat customers and raise the value of every click you paid for.
Clear monthly reporting
One simple report each month: what was spent, what came back, and what happens next.
Who it's for
Businesses that want sales, not just traffic.
E-commerce
Shopping, Performance Max and Meta campaigns that move products, with your margins in mind.
Local businesses
Calls and quote requests from people searching near you, right now.
Coaches & online courses
Leads and sales for your offers, webinars and programs, on Google and Instagram.
SaaS & B2B
Qualified demos and sign-ups instead of clicks that go nowhere.
Why work with me
A specialist on your account, not a ticket in a queue.
Method
Three steps. Fully remote.
Audit
Your margins, your numbers, and what a new customer is really worth to you.
Build
Tracking first, then campaigns, ads and landing pages, measurable from day one.
Scale
Weekly optimization. Budget goes to what converts, and growth follows.
FAQ
Questions before we start.
Google Ads or Meta Ads: which one do I need?
Google captures people who are already searching for what you sell. Meta creates demand with people who don't know you yet. The audit tells you where to start, and many businesses get the best results with both.
How much budget do I need?
It depends on your market and your goals. During the free audit, I'll tell you honestly whether your budget can produce results, and what to expect.
How fast will I see results?
Tracking and the first campaigns go live within the first weeks. Campaigns then need a few weeks of data before optimizations really pay off.
Who owns the Google Ads account?
You do. The account and all its data stay in your name. I work with the access you grant me.
How much do you charge?
A monthly management fee, quoted after the audit based on the size of your account and the work involved.
Do you work in French and English?
Yes. I work with French-speaking and English-speaking businesses, fully remote.
What do you need from me to start?
Access to your Google Ads account (or we create one together), your website, and a short call about your business and margins.
Let's see what your account could return.
Tell me about your business and your current ad spend. Reply within 48 h.